Brand · 6 min read ·
Your brand does not need another moodboard
The four decisions that make a young business easier to understand, trust and remember.
Moodboards feel productive, but they rarely answer the questions that make a business easy to understand.
Make four decisions first: who you serve, the problem you solve, why you are different, and how you sound when you talk.
Once those are written in plain language, visual choices get easier. Colours, type and imagery can support a message instead of replacing it.
Test it: can someone repeat what you do after reading your homepage for ten seconds? If not, fix the words before the visuals.