Growth · 4 min read ·
What to measure before you chase reach
A simple scorecard for finding out whether your content is helping the business.
Reach is easy to track and easy to misread. A post can travel far and still do nothing for the business.
Before chasing bigger numbers, track three things: replies or messages from the right people, clicks to the page that matters, and enquiries that mention your content.
Review them monthly, not daily. Look for the topics and formats that start real conversations, then make more of those.
When those signals are healthy, more reach helps. When they are not, more reach just spreads a weak message further.